After testing hundreds of mascaras throughout my career as a beauty expert, I’ve developed a keen eye for distinguishing between short-lived trends and true industry game-changers. The Maybelline New York Lash Sensational Mascara in Blackest Black has earned its place as a standout product that consistently outperforms many high-end competitors at a fraction of the price. Priced several dollars lower on Amazon than in physical stores, this mascara has become a holy grail product for makeup enthusiasts across various demographics.
First Impressions and Packaging
The Maybelline Lash Sensational comes in Maybelline’s signature pink and black packaging – sleek, sturdy, and visually appealing without unnecessary bulk. The tube feels substantial in hand and the cap closes securely, preventing the formula from drying out prematurely. At 0.32 fluid ounces, it provides a standard amount of product that typically lasts 3-4 months with regular use before needing replacement.
The Innovative Brush Design
One of the most distinctive features of the Lash Sensational is its unique “Layer-Reveal” brush with a curved design. The wand features shorter bristles on the inner curve and longer bristles on the outer curve, creating a multi-dimensional application experience:
- The shorter bristles excel at depositing product at the base of lashes, creating the appearance of thickness and density
- The longer bristles effectively separate and define lashes while extending them to their maximum length
- The curved shape helps the brush hug the lash line, making it easier to reach even the smallest lashes in the inner and outer corners
This dual-purpose brush design demonstrates Maybelline’s understanding of what consumers truly need in a mascara wand. However, it’s worth noting that the unique shape does have a learning curve. Several reviewers mentioned initial difficulty with application, but most found that with practice, the brush became one of their favorite features.
Formula Performance: Volume, Length, and Wear
Texture and Application
The Lash Sensational formula has a gel-like consistency that strikes an impressive balance between being wet enough for smooth application while not being so liquid that it creates a mess. The texture allows for buildable coverage without rapid drying between coats, giving users the flexibility to layer for desired intensity.
The pigmentation is exceptional, particularly in the Blackest Black shade, which delivers intense color saturation even with a single application. The formula coats lashes evenly from root to tip, creating a fanned-out effect that opens up the eyes dramatically.
Volume and Length Enhancement
This mascara excels at delivering both volume and length simultaneously – a rare achievement in the mascara world where products typically specialize in one or the other. The formula works by:
- Adding visible thickness to the lash base through the shorter bristles
- Extending the length through the longer bristles
- Creating a fanned-out effect that makes lashes appear more numerous than they actually are
For those with naturally sparse or short lashes, including those with Asian lash types as specifically mentioned in several reviews, the Lash Sensational provides remarkable enhancement. Multiple reviewers expressed surprise at how effectively it transformed their natural lashes, with some reporting that friends asked if they were wearing false lashes after applying this mascara.
Staying Power and Wear Time
The non-waterproof version demonstrates impressive longevity for a regular formula. Many users report all-day wear without significant flaking, smudging, or transfer – even those who describe themselves as “sweaty” or “greasy.” It maintains its appearance through standard workdays and moderate activity.
However, performance varies somewhat among users. While many experienced excellent staying power, a minority reported issues with smudging or raccoon eyes. This variation likely reflects differences in skin type, eye shape, and individual body chemistry.
The mascara comes off easily with standard makeup removers or even just soap and water – a significant benefit compared to waterproof formulas that often require aggressive rubbing that can damage lashes over time.
Potential Drawbacks and Considerations
While the majority of feedback is positive, the Lash Sensational isn’t without potential drawbacks:
Clumping Potential
Some users reported clumping issues, particularly when applying multiple coats. This appears to be more common among those who apply the product heavily or don’t allow sufficient drying time between coats. Using a lash comb between applications can mitigate this issue.
Removal Challenges
Opinions on removal vary significantly. While many praised how easily it washes off, others found it stubborn to remove completely. This discrepancy might reflect differences in:
- The specific makeup remover used
- Application thickness
- Individual skin and lash types
- Technique used for removal
Curl Retention
Several users with naturally straight lashes noted that the non-waterproof formula doesn’t hold a curl as effectively as waterproof versions. Some recommended a hybrid approach – using the Lash Sensational for volume and length, then topping with a coat of waterproof mascara to lock in the curl.
Comparison to High-End Alternatives
Multiple reviewers specifically mentioned switching from premium brands like Benefit’s “They’re Real” to the Lash Sensational and finding the drugstore option superior. The value proposition is significant – at roughly one-third the price of prestige mascaras, the Lash Sensational delivers comparable or better performance in many aspects.
Areas where it particularly competes with high-end options:
- Pigmentation intensity
- Brush innovation
- Volumizing and lengthening effects
- Formula consistency
- Overall visual impact
How It Performs for Different Lash Types
Fine or Sparse Lashes
Users with naturally fine or sparse lashes consistently report dramatic improvements in appearance. The formula builds noticeable volume without weighing down delicate lashes.
Short Lashes
The lengthening properties are particularly effective for those with shorter lashes, with multiple reviewers expressing surprise at how much longer their lashes appeared.
Asian Lash Types
Several reviewers specifically mentioned having “Asian lashes” (typically straighter, shorter, and pointing downward) and found this mascara particularly effective, though some noted the need to pair it with a good lash curler.
Sensitive Eyes
Reports from those with sensitive eyes were generally positive, with few mentions of irritation. The formula appears to be well-tolerated even by those who have experienced reactions to other mascaras.
Application Tips from User Experiences
Based on the collective wisdom from numerous reviews, these application techniques maximize the Lash Sensational’s performance:
- For maximum separation: Wiggle the wand from the base of lashes upward, using the longer bristles to define and separate
- For maximum volume: Use the shorter bristles to press product into the lash line before sweeping upward
- For curl retention: Apply to freshly curled lashes, and consider setting with a coat of waterproof mascara if needed
- To avoid clumping: Allow a few seconds between coats and use a lash comb if necessary
- For lower lashes: Hold the wand vertically and use the tip for precise application to avoid smudging
Long-Term Use and Value
Many reviewers mentioned being repeat purchasers, some having used the product for years. This loyalty indicates not just initial satisfaction but sustained performance over time. The combination of affordable pricing and premium performance makes this one of the best values in the makeup aisle.
At roughly $6-10 depending on retailer (with Amazon consistently offering the lowest price), the Lash Sensational provides exceptional dollar-for-dollar value compared to both drugstore competitors and high-end alternatives.
Shade Selection and Variations
While this review focuses specifically on the Blackest Black shade, it’s worth noting that the Lash Sensational comes in other variations:
- Blackest Black (the most intense, reviewed here)
- Very Black (slightly less intense)
- Brownish Black (for a softer look, particularly flattering on very fair complexions)
Additionally, the product is available in waterproof and washable formulations, with the waterproof version offering enhanced curl retention but requiring more effort to remove.
Final Verdict
The Maybelline New York Lash Sensational Mascara in Blackest Black earns an impressive 4.5/5 stars, losing just half a point for the minor issues with clumping reported by some users and the variable experiences with removal.
Key Strengths:
- Exceptional lengthening and volumizing effects
- Innovative brush design that reaches all lashes
- Intense black pigmentation
- Impressive staying power for a non-waterproof formula
- Outstanding value compared to high-end alternatives
- Suitable for most lash types, including sparse and short lashes
Areas for Improvement:
- Potential for clumping with heavy application
- Variable experiences with removal
- May not hold curl as well as waterproof formulas
This mascara has rightfully earned its place as a bestseller and staple in many makeup collections. For those seeking dramatic lash enhancement at an accessible price point, the Maybelline Lash Sensational stands as one of the best options available on the market today, frequently outperforming products at three times its price.
Whether you’re a makeup novice looking for an easy-to-use daily mascara or a seasoned beauty enthusiast seeking a reliable performer, this product delivers consistent, impressive results that justify its cult following in the beauty community.
Buy on Amazon: Here
