OK guys, I’ve been testing this Maybelline Lifter Gloss in “Sweetheart” for weeks now, and I NEED to talk about it! If you’re anything like me and constantly on the hunt for that perfect lip gloss that doesn’t leave your lips feeling like you’ve been chewing on glue sticks all day, listen up!
First Impressions: Packaging & Appearance
When I first got my hands on this gloss, I was immediately drawn to the sleek packaging. It has this modern, almost high-end look that doesn’t scream “I’m drugstore makeup!” The tube is actually pretty substantial and has a nice weight to it – definitely feels more expensive than it is.
BUT (and there’s always a but), the packaging is kind of deceiving. Several reviewers mentioned this too – the actual amount of product inside is WAY less than what the packaging suggests. One person even compared the actual product volume to being less than a regular ChapStick tube, which is… yeah, a bit disappointing. The container is bigger than Maybelline’s Great Lash mascara tube for reference, so there’s definitely some wasted space in there.
The Color: Not Quite What You’d Expect
Let’s talk about the “Sweetheart” shade. When I ordered it, I was expecting something… well, more RED. You know, like a Valentine’s heart red? But surprise! It’s definitely more on the coral/orange side of the spectrum.
Several reviewers felt the same way:
- “I thought it would be a glossy red. I knew it wouldn’t be solid red, but I sure didn’t expect it to be more Coral than red.”
- “It does not show up ‘red’ but it is a nice blush color.”
- “The red color looks orange against a white countertop, and appears orange if you’re fair skinned.”
That said, the color is still BEAUTIFUL! It gives this really pretty sheer tint that’s buildable. You can go super subtle for a natural look or layer it for more intensity. It’s actually turned out to be way more versatile than I expected!
Formula: The REAL Star of the Show
THIS is where this gloss absolutely SHINES (pun totally intended). The formula is seriously impressive, especially at this price point:
Hydration Level: 10/10
The hyaluronic acid in this isn’t just marketing hype – it WORKS. My chronically dry lips feel moisturized and plump when wearing this. One reviewer who described having “really chapped lips” their whole life (applying Vaseline every 15 minutes!) found this super moisturizing. That’s a serious endorsement!
Texture: Not Your 90s Sticky Gloss
Remember those sticky, hair-trap lip glosses from back in the day? This is NOTHING like that. The texture is smooth, lightweight, and doesn’t have that tacky feel that makes you dread a slight breeze. Multiple reviewers specifically mentioned how it’s “not sticky whatsoever” and “feels so good on my lips.”
Plumping Effect
Several reviewers mentioned a plumping effect without the burning sensation that many plumping glosses have. One person described it as “a bit of plump without the burn,” which is honestly the dream. While it’s not marketed specifically as a plumping gloss, this seems to be a happy side effect!
Scent/Taste
The gloss has a pleasant scent according to most reviewers – “huelo riquísimo” (smells delicious) as one person put it. However, one honest reviewer mentioned it “doesn’t taste amazing,” which is fair enough and probably good to know if you’re someone who licks their lips a lot.
Staying Power
Let’s be real – no lip gloss is going to last through a meal. But for a gloss, this one performs pretty well! One reviewer described it as “kinda like wearing a lipstick with a glossy finish,” which suggests it has more staying power than your average gloss.
That said, another reviewer noted it’s “not the longest lasting gloss but glosses don’t usually last more than a couple drinks or bites.” So set your expectations accordingly – you will need to reapply after eating or drinking.
Value for Money
At around $10-12 (depending where you buy it), this gloss sits in that sweet spot between super cheap glosses that perform like, well, super cheap glosses, and high-end options that make your wallet cry.
Several reviewers who normally buy high-end glosses were SHOCKED by how good this one is:
- “Comparable to high end glosses if not better.”
- “I normally spend more on higher end name brands but not after trying this. Bought 4 other colours immediately after.”
- “Best gloss I’ve ever used!”
The only downside mentioned by a few people is that it “runs out a little quick,” which makes sense given the packaging observations I mentioned earlier. So while the price point is great, you might find yourself repurchasing more often than you’d like.
Who Would Love This Gloss?
This gloss would be PERFECT for:
- Anyone with dry or chapped lips who still wants to wear gloss
- People who hate sticky lip products but love the glossy look
- Those looking for a subtle, buildable tint rather than opaque color
- Anyone wanting that plumped lip look without the burn
- Makeup lovers who typically buy high-end but want to save some cash
It might NOT be for you if:
- You want a true, vibrant red (despite the name “Sweetheart”)
- You need super long-lasting color that won’t need reapplication
- You prefer a totally clear gloss with no tint
The Verdict: Is It Worth Buying?
ABSOLUTELY YES! Despite the somewhat misleading packaging and shade name, the formula itself is a total winner. The hydrating properties, comfortable wear, and flattering finish make this a staple in my makeup bag.
It seems like I’m not alone either – so many reviewers mentioned buying multiple shades after trying their first one. One person even declared they “will buy them forever!!” That’s some serious commitment!
If you’re concerned about the color, reviewers suggest going for the brighter shades in the line if you want more color payoff. The more subtle shades tend to be very sheer, which can be perfect for everyday wear but might disappoint if you’re looking for impact.
Final Thoughts
This Maybelline Lifter Gloss in Sweetheart has totally earned its hype. While the shade might be more coral than true red, the formula is outstanding and feels like it should cost twice as much. The hyaluronic acid provides genuine hydration, not just a temporary feeling of moisture.
For the price point, I’m impressed with the quality and find myself reaching for it constantly – both for casual days and when I want a put-together look. It’s earned a permanent spot in my purse, and I’m already eyeing more shades in the lineup!
If you’re on the fence about trying it, just do it – your lips will thank you! 💋✨
Buy on Amazon: Here
