Hey there beauty lovers! Today I’m diving DEEP into one of the most talked-about drugstore concealers out there – the Maybelline New York Fit Me Liquid Concealer in Cocoa. After reading through tons of real customer experiences and having tested countless concealers in my career, I’m breaking down EVERYTHING you need to know before adding this to your makeup bag.
FIRST IMPRESSIONS & PACKAGING
The Maybelline Fit Me concealer comes in a simple tube with a doe-foot applicator – nothing fancy but totally functional. A heads-up though: several customers mentioned receiving products without proper sealing, which is definitely concerning. One reviewer noted the safety seal had been “really carefully sliced to look like it was still connected.” Another said their product arrived without any sealing tape. If you order online, definitely check the packaging when it arrives!
COLOR MATCH & SHADE RANGE
The Cocoa shade is getting MAJOR love from darker-skinned customers! So many reviewers with deeper complexions mentioned how perfectly it matched their skin tone:
- “It really looks like my skin and isn’t cakey! Perfect match”
- “The concealer fits my skin tone to a ‘T'”
- “Color match is fantastic!”
For those with darker skin who struggle with hyperpigmentation, this seems to be a godsend. As one reviewer put it: “I’m dark skin and have a lot of dark areas on face and neck, this works great to hide the dark spots.”
That said, the Cocoa shade has been described as having orange undertones, which is something to consider depending on your skin’s undertones.
COVERAGE & TEXTURE
Most users agree – this concealer offers impressive coverage, especially for the price point:
- “The full coverage is amazing”
- “The coverage is really good and also u can’t even tell I have any on!!!!”
The texture seems to be on the thicker side but still blendable for most people. It’s described as:
- Thick enough to cover dark spots and under-eye circles
- Blendable when fresh (though some found it difficult to blend)
- Not too cakey under the eyes
One customer did mention receiving a watery product that “has no thickness to it,” but this seems to be an exception rather than the rule.
VERSATILITY: BEYOND CONCEALING
What’s super interesting is how many people are using this concealer as a CONTOUR product! Several reviewers purchased it specifically for this purpose:
- “I bought this to use as a contour stick”
- “I use this for contouring my face. Easy to manipulate and fade out!”
- “I got this product in the darkest shade 60 as a contour/bronzer and it blends so beautiful”
For fair-skinned users, be warned that it can appear quite dark and potentially orange-toned when used as contour. As one reviewer noted: “If you’re using this for pale skin, it had an orange tint and it is DARK!”
LONGEVITY & WEAR
Results are mixed when it comes to staying power. Some rave about all-day wear:
- “After wearing for hours (from sun up to sun down) my skin still looks good without that ashy look”
- “Best concealer. Doesn’t cake under my eyes and last all day”
But others have found it doesn’t last as long as they’d hope:
- “It just doesn’t last that long. If I put it on in the morning about 9am, it wears off by lunchtime”
A few reviewers mentioned using setting powder to extend wear time, which seems to make a significant difference.
SKIN BENEFITS & CONSIDERATIONS
The Fit Me concealer is oil-free, making it suitable for various skin types. Some users even reported unexpected skin benefits:
- “I’ve even worn it to sleep and from my observation, the concealer has made my dark spots lighter”
- “I bought because I now have dark circles around my eyes – from working a night job and getting little sleep. While I am making changes to naturally remove these dark circles, this product works great!”
It seems to work especially well for:
- Dark spots and hyperpigmentation
- Under-eye circles
- Creating a natural finish that doesn’t look obvious
APPLICATION TIPS FROM USERS
Successful users seem to have found these techniques helpful:
- Dabbing directly on problem areas rather than applying all over
- Patting the product into skin rather than rubbing
- Using setting powder to increase longevity
- For contouring, applying just a few small dots goes a long way
As one reviewer shared: “I then pat the product into my skin (never on my entire face). The results are practically non-detectable and pleasantly beautiful.”
PRICE VALUE
The affordability of this concealer is a HUGE selling point. One customer who had previously spent $80 on a high-end concealer that didn’t match their skin tone was thrilled to find this budget-friendly alternative that worked better!
The amount of product you get might seem small at first glance, but most users mention that “a little goes a long way,” especially when using it for targeted concealing or contouring.
CONSISTENCY ISSUES
It’s worth noting that there seems to be some inconsistency between products. A few reviewers mentioned:
- Receiving unsealed or potentially used products
- Getting dried-out concealer
- Finding their order was watery compared to previously purchased tubes
This suggests possible quality control issues or storage problems that might affect the product.
COMPARED TO HIGH-END ALTERNATIVES
Several reviewers compared this drugstore concealer to high-end brands:
- One customer who tried multiple Sephora concealers including Urban Decay, Sephora Collection, and KVD actually preferred this one!
- Another mentioned it’s “not sheer like CT [Charlotte Tilbury] contour” when using it as a contour product
WHO WOULD LOVE THIS CONCEALER?
Based on the reviews, this concealer seems perfect for:
- People with deeper skin tones looking for a true color match
- Anyone wanting to cover dark spots or under-eye circles
- Those seeking a natural, undetectable finish
- Makeup enthusiasts on a budget
- People looking for a deeper contour shade
WHO MIGHT WANT TO PASS?
This might not be the best choice for:
- Very fair skin tones using it as a concealer (though it could work as contour)
- Those who need extremely long-wearing coverage without setting
- People with very dry under-eyes, as some found it difficult to blend
MY FINAL THOUGHTS
The Maybelline Fit Me Liquid Concealer in Cocoa has clearly won over many fans, particularly among darker-skinned users who struggle to find good color matches. Its versatility as both a concealer and contour product makes it an even better value.
The biggest concerns seem to be around packaging/sealing issues when ordering online and some inconsistency between products. But when you get a good tube, it appears to deliver impressive results for an extremely budget-friendly price.
If you have dark spots or under-eye circles you want to cover naturally, this affordable concealer is definitely worth trying – just check that seal when it arrives! 💄✨
Overall rating: 4/7 out of 5 stars
Have you tried this concealer? I’d love to hear your experience with it!
Buy on Amazon: Here
