Hey beauty lovers! Let’s talk about that drugstore staple that’s been hanging around in makeup bags forever – Maybelline’s Fit Me Concealer in Medium 25. I’ve been analyzing tons of real customer reviews to give you the TOTAL lowdown on whether this budget-friendly option is worth grabbing next time you’re out.
First Impressions & Packaging
The Fit Me Concealer comes in a simple tube with a doe-foot applicator that most reviewers find user-friendly. It’s not fancy, but it gets the job done! Several users mentioned that the packaging is somewhat delicate – a few people noted that if makeup remover gets on the tube, the print smudges off (annoying but not a dealbreaker).
One thing to watch for: MULTIPLE customers reported receiving products with broken seals or that appeared to have been opened. If you’re ordering online, check your product immediately!
Shade Range & Color Match
Medium 25 seems to work best for light-medium skin tones with neutral to yellow undertones. Several reviewers with olive or golden undertones found it matched well, while others noted it was too pink or peachy for them.
A pro tip from one reviewer: “Maybelline numbers their pink/peach undertones face products with a 5 in the end (example 15, 25, etc.) while their Yellow/Olive toned products end with a 0.” Super helpful to know when shopping!
Quite a few users mentioned inconsistency issues – some received Medium 25 that was lighter or darker than previous purchases of the same shade. One reviewer even showed comparison photos of two different tubes of “Medium 25” with noticeably different colors. This is definitely something to be aware of when reordering.
Texture & Application
The texture is consistently described as:
- Creamy
- Lightweight
- Not too thick or thin
- Easy to blend
- Smooth
Many users love how it doesn’t feel heavy or cakey on the skin. It blends out easily with fingers, a damp beauty sponge, or a brush. The formula isn’t too dry or too runny – it’s that sweet spot in between that makes application a breeze.
One reviewer summed it up perfectly: “It’s smooth and does the job. A simple applicator brush to get the concealer exactly where you want it!”
Coverage & Finish
Most reviewers describe the coverage as medium but buildable. It’s not going to completely hide severe dark circles or angry red blemishes, but it does a decent job on moderate discoloration and imperfections.
The finish is natural and slightly dewy – not too matte or too shiny. Many users love that it gives a “your skin but better” look rather than that obvious “I’m wearing concealer” effect.
As one reviewer put it: “Looks extremely natural and doesn’t cling to any dry patches.”
Staying Power
This is where reviews are a bit mixed. Many people find it lasts all day with proper setting, while others mention it fading after a few hours, especially for those with oily skin.
One reviewer said: “I do notice that after a long day sometimes bigger imperfections will end up showing though, but I chalk this up to normal make-up fading that happens as you wear it longer.”
Several reviewers recommend pairing it with setting powder for longer wear time.
For Different Skin Types
- Dry skin: Many with dry skin LOVE this concealer! It doesn’t cling to dry patches and has a hydrating quality that works well for drier skin types.
- Oily skin: Some with oily skin find it works fine, while others mention it can enhance oiliness throughout the day. Setting with powder seems essential for oily skin types.
- Sensitive skin: Multiple reviewers with sensitive skin reported no irritation or breakouts.
- Mature skin: Several users with fine lines mentioned it doesn’t settle into wrinkles as badly as other concealers. One said, “It doesn’t fill in and make my wrinkles stand out.”
Common Uses
People are using this concealer for:
- Under-eye circles
- Spot concealing blemishes
- Highlighting (when used in a lighter shade)
- As a light foundation alternative
- Contouring (when used in a darker shade)
Some men even mentioned using it for subtle coverage of imperfections without looking like they’re wearing makeup.
Comparisons to Other Products
MANY reviewers compared this to the NARS Creamy Concealer, with some actually preferring the Maybelline version! One reviewer wrote, “Many people would compare this to the NARS creamy concealer, and they are similar in packaging however this one is much less creamy and in my opinion, easier to blend and more buildable.”
Several former users of high-end concealers ($30-75 range) mentioned switching to this $6-8 option permanently because they found the quality comparable.
The Not-So-Great Stuff
Let’s be real – no product is perfect. Here are the common complaints:
- Creasing: Some reviewers mentioned it creases under the eyes, though this seems less common than with other concealers.
- Shade inconsistency: As mentioned earlier, the same shade can vary between purchases.
- Small amount: Several people wished the tube contained more product.
- Packaging quality: The tube print rubs off easily.
- Coverage limitations: Not ideal for those needing very heavy coverage.
- Oxidation: A few users noted it darkens or turns orange after application.
Value for Money
This is where the Fit Me Concealer really shines! Almost everyone agreed that for the price point ($6-8), it delivers excellent quality. Even the reviewers who found issues with it often said they’d repurchase because of the great value.
One reviewer put it perfectly: “What else can you ask for? It’s inexpensive and effective!”
Who Should Buy This?
Based on all the reviews, this concealer is best for:
- Those seeking natural-looking medium coverage
- People with dry to normal skin
- Anyone on a budget looking for quality makeup
- Those who prefer a more hydrating concealer formula
- Makeup beginners
- People who need an everyday, no-fuss concealer
Who Should Skip It?
You might want to look elsewhere if:
- You need extremely high coverage
- You have very oily skin
- You need a long-wearing option without setting
- You have very deep skin tones (limited shade range)
- You need a concealer that won’t crease at all
Final Verdict
The Maybelline Fit Me Concealer in Medium 25 earns 4.2/5 stars in my book! It’s not the most heavy-duty concealer out there, but it delivers impressive performance for its price point.
For under $10, you’re getting a concealer that many find comparable to high-end alternatives costing 5x as much. The formula is versatile, user-friendly, and works for a wide range of skin types and concerns.
The biggest drawbacks are the shade inconsistency between batches and the potential for creasing on some skin types. But honestly, at this price point, it’s worth trying for yourself!
Would I recommend it? ABSOLUTELY! This concealer has earned its cult status for good reason. It’s one of those rare drugstore gems that performs well beyond its price tag.
Have you tried the Fit Me Concealer? I’d love to hear your experience with it! Drop a comment below sharing how it worked for you! 🙌
Buy on Amazon: Here
