Maybelline New York has long been a household name in the affordable cosmetics industry, known for budget-friendly products that still meet consumer needs. In this review, I’ll dive deep into the Maybelline New York Fit Me Liquid Concealer Makeup in Deep – a product advertised to provide natural coverage, lightweight feel, and an oil-free formula.
After analyzing hundreds of reviews from actual users and personal experience, I’ve compiled comprehensive information about this product to help you decide whether this is the right concealer for your needs.
Product Overview
The Maybelline Fit Me Concealer belongs to the brand’s popular Fit Me line, designed to work in conjunction with other products in the same range, such as foundations and powders. The product is introduced with the following features:
- Natural Coverage
- Lightweight formula
- Effective concealing
- Oil-Free
- Suitable for various skin types
The Deep shade (035) is advertised as a deep tone for brown skin tones. However, as we’ll see in the analysis, there are some noteworthy points about this product’s color.
Detailed Review
1. Color and Skin Tone Match
One of the most frequently mentioned issues in user reviews is about the product’s color, especially regarding the Deep 035 shade. There are some notable inconsistencies:
Not dark enough for deep brown skin: Many users with deep brown skin tones complain that the Deep shade isn’t as dark as they expected. One user noted: “Considering that Deep is the darkest color, it’s still way too light. Need more color choices.” Another shared: “If you have a ‘deep’ or ‘dark’ complexion this will not conceal, it will only highlight the fact that this is not the right shade for your face!
Inconsistency between shades: Interestingly, some users noticed that the Deep (035) shade is actually lighter than the Cafe (030) shade, which is confusing because logically, the higher the number, the darker the shade should be. One user shared: “For this color to be 35 deep it is pretty light. It is lighter than 30 Cafe which should not be the case.”
Pink undertone: Some users noted that the Deep shade has a noticeable pink undertone, which may not suit all skin tones. One user commented: “The color Deep in this concealer is pretty good for my legs, a little too much pink undertones but I can blend it out.
However, for those with medium or moderately brown skin tones, the Deep shade can be a good choice. One user shared: “It’s got a good cool/olive undertone which I struggle to find at this price point. Most concealers pull yellow or orange on my skin tone and if I try to go lighter, it looks ashy. This one matches my skin perfectly.”
2. Texture and Coverage
The texture of the Maybelline Fit Me Concealer Deep receives mostly positive reviews. The product is described as:
Lightweight but still provides good coverage: Many users appreciate the product’s lightweight feel, especially its ability to conceal without feeling heavy. One user shared: “I personally love how lightweight this concealer is. I hate cakey and thick concealers – my skin is moderately clear with few blemishes, and I don’t use heavy, full-coverage foundation underneath.”
Medium coverage: The product is rated as having medium coverage, not full coverage but enough to conceal under-eye circles and minor blemishes. One user commented: “It covers my dark spot okay-ish because it is not a full coverage concealer.” Another shared: “I was pleasantly surprised at how great the coverage was on this. I have dark spots all over my face from three decades of blemishes. It only took a small amount of product to cover my trouble areas.”
Easy to apply and blend: Many users appreciate the product’s blendability. “I really love this concealer. I am dark skinned, kinda like Tyra Banks-y and the caramel 35 Deep matches my skin tone pretty well, and blends PERFECTLY.” Another user noted: “It blends well.”
Creamy texture: The product is described as having a creamy, easy-to-spread texture. One user shared: “This concealer is actually quite opaque so I will be trying it as an everyday eyeshadow primer. It has a creamy consistancy and dries to a semi matte finish, similar to the matte and poreless foundation.”
3. Durability and Wear Time
Regarding wear time and durability, reviews are quite diverse:
Good staying power when set with powder: Many users found that the product stays well when set with powder. One user shared: “Stays on all day, and doesn’t get all greasy. I must say, I’m impressed.” Another suggested: “It does need to be set with powder though because it can crease due to the hydrating formula.
Can crease: Some users noticed that the product can crease over time, especially if not set with powder. “The formula gets into my creases a bit. Would probably look better throughout the day with setting powder.”
Moderate durability: Some users commented on the product’s durability, with varied reviews. One user was satisfied: “It dried quickly and lasted all day.” While another was not: “It also fades off your face within a hour whether it’s hot weather or cold weather.”
4. Versatility
One noteworthy aspect is the versatility of this product, used for various purposes:
Concealing under-eye circles: Many users use the product to conceal under-eye circles. “I use this under my eye. It’s at least 2 shades lighter and I love it. It’s thick abs covers my dark circles.”
Eyeshadow primer: Some users discovered that the product works well as an eyeshadow primer. “EXCELLENT as an eyeshadow primer. another ‘eye only’ prevents contamination.”
Highlight and contour: Many users use the Deep shade to contour or highlight depending on their skin tone. “I use the light for normal concealing and the deep to bronze my skin. I love both.”
Covering scars and dark spots: The product is also used to cover scars and dark spots on the body. “I got this concealer to cover a small but prominent scar I have on my front calf.
5. Formula and Skin Feel
Regarding formula and skin feel, there are some noteworthy points:
Non-clogging: Advertised as oil-free, many users appreciate that the product doesn’t clog pores. One user commented: “I hate cakey and thick concealers… This product, along with my not-full-coverage foundations or BB creams, creates an almost full coverage in the under eye area that brightens my face nicely.”
Hydrating formula: Many users found the product to have a lightly hydrating formula. “It’s hydrating and brightening due to the pink undertones of the shade.”
Note for sensitive skin: Some users with sensitive skin reported that the product can cause irritation. “It stings..not for sensitive skin” Another shared: “After applying it, it burned my skin.” However, some users with sensitive skin found the product suitable: “This has a soothing effect for me as I am allergic to a lot of products.”
Semi-matte finish: The product is described as having a semi-matte finish, neither too dry nor too shiny. “It has a creamy consistancy and dries to a semi matte finish.”
6. Value for Money
In terms of value for money, most users rate the product highly:
Affordable price: Many users appreciate the product’s affordable price. “Much like”, “Great price.”, “Great for the cost”.
Long-lasting use: Some users note that a small amount of product is enough for long-term use. “Also, a little goes a loooong way. I can make a bottle of this stuff last months, even after using on differet spots of my face every day.”
Comparison with high-end products: Some users compare the product with higher-end concealers. “I usually buy Makeup Forever Concealer, but they were out of stock of the shade I wanted, so I decided to try this one… The formula is obviously not as good as a higher end concealer, but this is much cheaper and it gets the job done.” Another shared: “I normally use NARS concealer (which I super love) for my face and I heard this is a dupe, so this gave me a chance to try it out… But the coverage is not as good as NARS and I don’t consider it a dupe.”
Product amount: Some users commented on the amount of product in the tube. “The only dislike about the product is that i don’t see a lot of product in it” Another shared: “I only thing i don’t like about it is that it ran out quickly, but that could also just be bc of me”
Pros and Cons
Pros:
- Affordable price for a good quality concealer
- Lightweight texture that doesn’t feel heavy
- Easy to apply and blend with various products
- Versatile – can be used to conceal under-eye circles, as a primer, contour, or highlight
- Oil-free suitable for many skin types
- Semi-matte finish that looks natural
- A small amount covers a large area
Cons:
- Deep shade isn’t dark enough for those with deep brown skin
- Inconsistency between shades causing confusion
- Can crease if not set with powder
- May cause irritation for some sensitive skin types
- Product amount in the tube isn’t generous
- Medium coverage, not full coverage
Who Should Use This Product?
Based on reviews, the Maybelline Fit Me Concealer in Deep is best suited for:
- People with medium to moderately brown skin tones (around NC42 in MAC color system)
- Those wanting a lightweight, natural-looking concealer rather than full coverage
- Those looking for a versatile product that can be used for multiple purposes
- Budget-conscious consumers who still want good quality
- Makeup beginners starting to explore cosmetics
The product may not be suitable for:
- People with deep brown or black skin tones as the Deep shade isn’t dark enough
- Those needing high coverage to conceal prominent blemishes
- People with very sensitive skin as it may cause irritation
- Those wanting a product that doesn’t need setting with powder as it can crease
How to Use Effectively
Based on user experience, here are some tips to use the Maybelline Fit Me Concealer in Deep effectively:
- Use a small amount – the product provides good coverage with little use
- Set with powder to prevent creasing and prolong wear time
- For highlighting – use the Deep shade if you have a darker skin tone
- For contouring – use the Deep shade if you have a lighter skin tone
- As an eyeshadow primer – a small amount on the eyelids and set with powder
- For under-eye circles – blend gently with a finger or makeup sponge
Comparison with Similar Products
Many users have compared the Maybelline Fit Me Concealer with other concealers:
NARS Concealer: Fit Me is considered a budget “dupe” for NARS, but many users found the coverage not as good. However, with the significant price difference, many still choose Fit Me.
Makeup Forever Concealer: Similarly, Fit Me is compared with Makeup Forever but has a formula that’s not as good despite being much cheaper.
Maybelline Age Rewind Concealer: Fit Me has lighter coverage and looks more natural than Age Rewind. One user noted: “I like this concealer because it covers my dark circles but at the same time it doesn’t look like I am wearing too much makeup like the age rewind, which is more full coverage.
CoverGirl Invisible Concealer: Some users prefer CoverGirl, especially for color matching for fair skin tones.
Conclusion
The Maybelline New York Fit Me Liquid Concealer Makeup in Deep is an affordable concealer with good quality. It stands out with its lightweight texture, easy blendability, and versatility. However, there are some notable limitations, especially regarding the color range and coverage.
For users with medium to moderately brown skin tones, this can be an excellent affordable choice. But for those with deep brown or black skin tones, or those needing high coverage, other options might be necessary.
In summary, at around $6-8 USD, the Maybelline Fit Me Concealer in Deep provides good value for users. While not perfect, it’s a worthwhile product to consider for those looking for a basic concealer, especially beginners or those on a budget.
Rating: 4/5 stars ⭐⭐⭐⭐
Note: This review is based on an analysis of actual user reviews and is not an advertisement for the product. Experiences may vary depending on skin type, skin tone, and makeup technique.
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