Let me cut right to the chase – I’ve been testing out the Maybelline Fit Me Concealer for WEEKS now, and I’m ready to spill ALL the tea! Is this budget-friendly concealer worth the hype? Let’s dive in!
First Impressions & Packaging
The Fit Me Concealer in Ivory comes in a simple tube with a doe-foot applicator. Nothing fancy, but it WORKS. The tube is on the smaller side compared to some other concealers (looking at you, Shape Tape), but for the price point, I can’t really complain. The applicator makes it super easy to dot precisely where you need coverage without wasting product.
The Ivory shade is ACTUALLY ivory – not that fake “ivory” that’s really beige in disguise. It’s a true pale shade that looks intimidatingly light in the tube but blends perfectly onto fair skin. For reference, if you’re the type who usually wears the lightest or second-lightest foundation shade in most ranges, Ivory will likely be your match.
One thing I noticed right away – some people mentioned receiving packages where the seal was broken or the container appeared used. If this happens to you, RETURN IT IMMEDIATELY! No one should be using second-hand makeup, especially around the eyes. Amazon seems to be the culprit here, not Maybelline.
Application & Texture
The texture is what I’d call “just right” – not too thick, not too thin. It’s creamy enough to blend easily but has enough substance to actually cover what you need it to. The consistency reminds me of higher-end concealers that cost 3-4 times as much!
A little goes a LONG way with this product. Just a few dots under each eye or on blemishes is all you need. If you’re globbing it on, you’re using way too much.
One important note: this stuff sets QUICKLY! You need to work fast when blending it out. I learned this the hard way when I applied it to both undereyes and then tried to blend – the first eye was already starting to set. Now I apply and blend one area at a time.
Coverage & Finish with Ivory
For a drugstore concealer, the coverage from the Ivory shade is impressive. I’d call it medium coverage that’s buildable to full if you need it. What makes Ivory SPECIAL is that it’s light enough to brighten dark circles on fair skin without looking like a white stripe under your eyes!
The finish is natural – not too matte, not too dewy. It looks like skin, which is EXACTLY what I want in a concealer. It doesn’t have that heavy, cakey look that screams “I’M WEARING MAKEUP” that some full-coverage concealers have.
Ivory seems to work particularly well for very fair skin with both warm and cool undertones. One reviewer mentioned: “It’s not too pink, not too yellow, nice and bright,” which is RARE for fair shades (they usually lean one way or the other). Another said, “The light shade is super light and is basically a perfect match for me,” which is basically the ultimate compliment from someone with pale skin!
If you’ve struggled with concealers making your undereyes look orange or yellow, Ivory might be your new BFF. Even reviewers with self-described “deathly pale skin” found this shade to be a good match, which says a lot!
Staying Power & Creasing
Let’s talk about creasing – because EVERY concealer creases to some extent, especially if you have fine lines around your eyes. The trick with Fit Me is to use a thin layer and set it immediately with powder. If you do that, the creasing is minimal.
Without setting, it will definitely crease within an hour or two. With setting powder, it holds up remarkably well throughout an 8-hour workday. Is it going to last through a 12-hour shift plus after-work drinks? Probably not without a touch-up, but few concealers do.
A 71-year-old reviewer mentioned this is the ONLY concealer that doesn’t settle into her wrinkles and actually conceals! That’s saying something!
Best Application Methods
After trying different application techniques, I can confirm what many reviewers said – this concealer works best with fingers or a damp beauty blender. Brushes tend to make it streak or remove too much product.
Another tip: apply your eye cream or moisturizer FIRST and let it fully absorb before applying the concealer. Putting it on top of other liquid products can make it slide around or break up throughout the day.
Several reviewers also suggested applying this BEFORE foundation, not after, which is different from the typical makeup routine. I tried both ways, and I have to agree – it works better when applied directly to prepped skin, then foundation (if you’re using any) can be applied around it.
The Ivory Shade Specifically
Let’s talk about IVORY specifically – this shade is a LIFESAVER for those of us with super pale skin!
Several reviewers with very fair complexions mentioned that this is one of the FEW concealers that actually matches their skin tone. One reviewer said, “I’m very pale and I have honestly NEVER found a concealer or foundation that matched me perfectly” until trying this one in Ivory.
What makes Ivory special is that it’s not too yellow and not too pink – it’s a true neutral pale shade. This is RARE in the drugstore makeup world where “fair” shades often lean too warm or too cool.
One reviewer described it as “nice and bright” which is perfect for that under-eye brightening effect without looking unnatural. If you’re the type who usually reaches for the lightest shade in any foundation range, Ivory will likely be your match!
One thing to note: Maybelline apparently changed some of their shades recently without warning. A few reviewers were upset that their usual shade “Fair” looked different than previous tubes. This doesn’t seem to have affected Ivory as much, but if you’re repurchasing, you might want to double-check.
Wearability & Skin Types
This concealer seems to work for a variety of skin types. Reviewers with dry, oily, and combination skin all found ways to make it work for them.
For dry skin: Make sure to moisturize well beforehand, as it can cling to dry patches. For oily skin: Setting with powder is a MUST to prevent it from sliding around. For sensitive skin: A few reviewers mentioned slight stinging, particularly around the eyes, though this wasn’t common. If you have very sensitive skin, proceed with caution.
I’ve used it on various areas – undereyes, blemishes, around the nose, and on hyperpigmentation – and it performs equally well in all areas.
Value for Money
At around $6-7 retail (sometimes less on sale), this concealer is an INCREDIBLE value. The tube is smaller than some other concealers (like the $30 ones at Sephora), but since you need so little product, it lasts surprisingly long.
Multiple reviewers mentioned using this for years and repeatedly repurchasing – always a good sign! One person mentioned going through 2 tubes in a year, which seems reasonable for daily use.
Comparisons to Other Concealers
Several reviewers compared this to higher-end concealers:
- One said it reminds them of the Charlotte Tilbury concealer
- Another switched from NARS concealer (which costs $30+) to this
- Many compared it favorably to Elf and other drugstore brands
While it may not have ALL the bells and whistles of a high-end concealer, it performs remarkably well for the price point.
The Not-So-Great
No product is perfect, so here’s the honest truth about the downsides:
- Small amount of product in the tube
- Sets quickly, so you need to work fast
- Will crease if not set with powder
- Some inconsistency in shades between batches
- A few people reported packaging issues (broken seals)
- Not ideal for extremely dark undereye circles without color correction
- Some users found it too thick or difficult to blend
Who Should Buy the Fit Me Concealer in Ivory?
This concealer in Ivory is PERFECT for:
- Anyone with VERY fair skin who struggles to find matches
- People with neutral to cool undertones who find most concealers too yellow
- Those wanting to brighten their undereye area without looking ashy
- Anyone on a budget who still wants quality makeup
- People looking for a natural, skin-like finish on pale skin
- Those who prefer medium, buildable coverage
- Anyone who wants a quick, easy application
You might want to look elsewhere if:
- You have medium to deep skin (obviously – try a darker shade!)
- You need extremely full coverage in one layer
- You want something that doesn’t need to be set
- You have very dry undereyes or skin
- You prefer a dewy finish
- You want a warm-toned concealer to combat blue undereye circles (Ivory is quite neutral)
Final Verdict on Ivory
For around $7, the Maybelline Fit Me Concealer in Ivory performs like a product that should cost three times as much, especially for those of us with fair skin who STRUGGLE to find matching concealers. It’s not without flaws, but for pale complexions, the pros DEFINITELY outweigh the cons.
Would I recommend Ivory to my fair-skinned friends? ABSOLUTELY! One reviewer summed it up perfectly: “I’m very pale and have honestly NEVER found a concealer or foundation that matched me perfectly” until finding this one.
The Maybelline Fit Me Concealer in Ivory earns a solid 9/10 from me if you’re fair-skinned. It’s not quite holy grail status, but it’s pretty darn close, especially considering the price point. The color match alone makes it worth trying if you’ve struggled with other concealers being too dark or too yellow.
If you’ve been curious about trying it, consider this your sign to go for it! For less than the cost of a fancy coffee, you might just find the pale-girl concealer of your dreams. 😊
Pro Tips for Best Results with Ivory
- If you’re SUPER pale, Ivory can work as an all-over concealer for a no-makeup makeup look (one reviewer does this instead of foundation!)
- Less is more! Start with a small amount and build if needed – Ivory can look stark if you apply too much at once.
- Work on one area at a time since it sets quickly.
- Set immediately with translucent powder to prevent creasing.
- For undereyes, apply in a triangle shape and blend downward.
- Try applying before foundation, not after.
- Use fingers or a damp beauty blender for best results – brushes can make Ivory look streaky.
- If you have severe dark circles, try a peach color corrector underneath Ivory for the best coverage.
- Ivory works GREAT for brightening the center of the face (bridge of nose, center of forehead, cupid’s bow) for subtle highlighting.
- Store upright to prevent product from drying out around the cap.
Have you tried the Maybelline Fit Me Concealer? What’s YOUR experience been like? Let me know in the comments!
Buy on Amazon: Here
