Hey there, beauty lovers! Today I’m diving DEEP into one of the most talked-about drugstore concealers – the Maybelline New York Fit Me Liquid Concealer in shade 15 Light. This little tube has gained quite the following online, with many claiming it’s a dupe for higher-end products. But does it actually live up to the hype? After combing through hundreds of reviews and putting it to the test myself, I’ve got ALL the details you need!
First Impressions & Packaging
Let’s start with the basics. The Fit Me concealer comes in a slim, transparent tube with a doe-foot applicator – pretty standard packaging for liquid concealers these days. It’s compact enough to throw in your makeup bag without taking up much space, though several reviewers mentioned wishing it came in a larger size since they go through it quickly.
One thing to note right away: the packaging can be a bit misleading. Many customers reported receiving the product without the outer packaging seal, which made them question if it had been used before. Others mentioned difficulty removing the security sticker without leaving a sticky residue on the tube. Not a dealbreaker, but definitely something to be aware of!
The Shade Situation (THIS IS IMPORTANT!)
Let me be SUPER clear about something crucial: there’s a lot of confusion about the Maybelline Fit Me concealer shades, particularly with shade 15 Light.
Many reviewers noted that the shade numbers and names don’t always match what’s advertised. Some people ordered what they thought was shade 10 Light only to receive shade 15 Light instead. Others mentioned that the shade numbers were flipped at some point (they used to be 10 Light and 15 Fair, but now they’re 10 Fair and 15 Light).
For shade 15 Light specifically, the consensus is:
- It has noticeable yellow/warm undertones
- It appears MUCH darker in person than in online photos
- It’s not actually that “light” despite the name
- It’s typically better suited for light-medium skin tones rather than very fair skin
If you’re extremely pale, many reviewers with fair skin tones found shade 15 Light too dark and orange-toned for their complexion. As one reviewer with self-described “Casper shade with a hint of corpse” skin tone put it, they’d “make an oompa loompa jealous with the shade of orange” if they wore it.
For context, several reviews compared the shades across Maybelline’s concealer lines and found that:
- Fit Me in 10 Fair is comparable to Instant Age Rewind in 110 Fair
- Fit Me in 15 Light is closer to the 115 Ivory foundation
- Super Stay in 10 Fair is a bit darker/ashier than both Fit Me and Instant Age Rewind in Fair
- Master Conceal in 10 Fair is considerably lighter/brighter than Fit Me in Fair
Formula & Texture
The Fit Me concealer has earned praise for its consistency – not too thick, not too thin, just right! It has a creamy, smooth texture that blends easily with either your fingers or a beauty blender. It offers medium coverage that can be built up in layers without looking cakey.
The formula is oil-free, which makes it suitable for most skin types. Many reviewers with acne-prone or sensitive skin mentioned that it didn’t cause breakouts or irritation, which is always a plus!
One of the biggest selling points of this concealer is how natural it looks on the skin. Unlike some heavier concealers that can emphasize fine lines or dry patches, the Fit Me concealer melts into the skin for a more seamless finish. As one long-time user put it, “it doesn’t look like makeup is caked on, blends & covers perfect!!”
Coverage & Performance
When it comes to coverage, the Fit Me concealer sits comfortably in the medium coverage category. It’s not going to completely eliminate severe dark circles or major blemishes in one layer, but it does a respectable job at reducing their appearance.
For undereye circles:
- Works well for mild to moderate dark circles
- Provides a brightening effect when used in a slightly lighter shade
- Doesn’t fully cover severe dark undereye circles without color correction underneath
- Has a slightly dewy finish that looks natural rather than mask-like
For blemishes and discoloration:
- Covers redness effectively
- Works well for post-acne marks and minor skin imperfections
- May need to be built up for more noticeable blemishes
Staying power is decent but not exceptional. Without setting powder, you can expect around 4-6 hours of wear before it starts to fade or crease. With powder, many users reported it lasting a full 8-hour workday. Some reviewers with oily skin mentioned it holding up surprisingly well in humid conditions.
The Creasing Question
Like with most concealers, creasing is a concern, especially in the undereye area. The verdict on the Fit Me concealer is mixed:
- Many users with fine lines reported minimal creasing compared to other concealers
- It works best when set with a light dusting of translucent powder
- Using a small amount and blending well helps prevent settling into lines
- Those with very dry undereyes or prominent lines may still experience some creasing
One reviewer in their early 30s with “newly developing fine lines” found that this concealer didn’t accentuate their lines like many others did, noting that “my lines look about the same, or slightly less, than without concealer.”
The NARS Dupe Debate
One of the most common claims about the Maybelline Fit Me concealer is that it’s a dupe for the much pricier NARS Radiant Creamy Concealer. Many reviewers who’ve tried both seem to agree!
Several people who initially used the NARS concealer switched to the Fit Me and found it comparable in terms of coverage and finish, though with some differences:
- NARS typically provides slightly fuller coverage
- Fit Me has a slightly thinner consistency
- NARS may last longer without setting
- Fit Me tends to look more natural on the skin over time
One reviewer who initially compared both products actually updated their review after several weeks to say: “After using this for quite a number of weeks, I have to say that I think it’s even better than Nars Creamy Concealer. The Nars has a tendency to settle into fine lines and look a little cakey after a few hours, but the Maybelline stays pristine and undetectable!”
Application Tips from Reviewers
Based on the collective wisdom of hundreds of users, here are some application tips that seem to yield the best results with the Fit Me concealer:
- Less is more – start with a small amount and build up as needed
- For undereyes, apply in a triangle shape and blend outward with a damp beauty blender
- Let it sit for about 30 seconds before blending for better coverage
- Set with a lightweight translucent powder to prevent creasing
- For extra brightening, go one shade lighter than your skin tone for undereyes
- For blemishes, match your skin tone or go slightly darker
- Some users found mixing two shades (like 10 Fair and 15 Light) created the perfect match for their skin tone
Price & Value
At around $5-7 depending on where you purchase it, the Maybelline Fit Me concealer is definitely on the affordable end of the spectrum. While the tube is on the smaller side (0.23 fl oz/6.8ml), a little goes a long way.
Many reviewers who’ve tried high-end concealers priced at $25-30 found the Fit Me to be just as good, if not better in some cases. As one reviewer put it, “I would pay double or triple for this, but am so happy it is affordable!”
The value proposition is strong, especially for everyday use when you don’t want to use up your more expensive products.
Who Should Buy This Concealer?
Based on the reviews, this concealer seems best suited for:
- People with light to medium skin tones (shade 15 specifically)
- Those seeking natural-looking, medium coverage
- Makeup beginners who want an affordable, user-friendly option
- Anyone looking for a concealer that works well for both undereyes and face
- People with normal to slightly oily skin
- Those who prefer a more natural, less “made up” look
Who Should Skip It?
This might not be the best choice for:
- Very fair-skinned individuals (shade 15 Light will likely be too dark/orange)
- Those with very severe dark circles who need full coverage
- People with extremely dry undereyes who need something more hydrating
- Anyone who needs their concealer to last 12+ hours without touch-ups
- Those looking for a concealer with skincare benefits
The Bottom Line
The Maybelline Fit Me Liquid Concealer in shade 15 Light is a solid drugstore option that performs above its price point in many aspects. It offers natural-looking medium coverage with a skin-like finish that doesn’t emphasize texture or fine lines.
The biggest issue seems to be the shade range inconsistency and the fact that shade 15 Light runs darker and more yellow than many expect. If you can find your perfect shade match, though, this concealer provides excellent value for money and rivals many higher-end options.
Pros:
- Affordable price point
- Smooth, blendable formula
- Natural-looking finish
- Doesn’t emphasize fine lines as much as some concealers
- Works well for both undereyes and blemishes
- Oil-free formula good for most skin types
- Easy to apply with the doe-foot applicator
Cons:
- Shade range can be confusing and inconsistent
- Shade 15 Light runs darker than expected
- Smaller product amount compared to some concealers
- May not provide enough coverage for severe discoloration
- Some issues with packaging (seals, stickers)
- Requires setting powder for longevity
Final verdict: 4/5 stars ⭐⭐⭐⭐
For the price, this concealer is DEFINITELY worth trying if you can find your shade match. It might not replace your high-end holy grail, but for everyday wear, it’s a fantastic option that won’t break the bank!
Buy on Amazon: Here
