In the ever-evolving world of beauty products, few items have achieved the iconic status of Maybelline New York’s Great Lash Washable Mascara. Recognized instantly by its signature pink and green tube, this mascara has maintained its position as a beauty staple for decades. As a beauty expert who has tested hundreds of mascaras across all price points, I’m taking a deep dive into this classic product to determine whether it still deserves its legendary status in today’s competitive beauty market.
The Maybelline New York Great Lash Washable Mascara in Blackest Black, available in a convenient and economical 2-count package, promises to deliver voluminous, dramatic lashes without breaking the bank. But does this drugstore classic really deliver performance comparable to its high-end counterparts? Let’s explore every aspect of this enduring beauty icon.
Product Specifications
Name: Maybelline New York Great Lash Washable Mascara
Shade: Blackest Black
Package: 2 Count
Price Point: Budget-friendly (typically under $10 for the 2-pack)
Brush Type: Short spiral brush with short bristles
Formula: Non-waterproof, washable
Historical Context: A True Beauty Icon
Before diving into performance details, it’s worth acknowledging Great Lash’s historical significance in the beauty industry. Launched in 1971, this mascara has maintained its position as one of America’s best-selling mascaras for over 50 years. The distinctive pink tube with green cap has become instantly recognizable, earning it a place in the beauty hall of fame.
What makes this longevity particularly impressive is that Great Lash has survived and thrived through countless beauty trends, formula innovations, and the explosion of both drugstore and luxury makeup brands. While beauty products typically have a limited shelf life in terms of popularity, Great Lash has defied this pattern, continuing to attract both longtime loyal users and new generations discovering it for the first time.
The Formula: Simplicity as a Strength
The Great Lash formula adheres to the “if it isn’t broken, don’t fix it” philosophy. While many modern mascaras tout complex formulations with lash-growing peptides, keratin infusions, or innovative polymers, Great Lash maintains a relatively straightforward approach that focuses on reliable performance.
The consistency strikes a balance between wet and dry—fluid enough to apply smoothly but not so wet that it creates smudges during application. The formula builds easily, allowing for layering without significant clumping when applied properly. The Blackest Black shade delivers true to its name with an intensely dark pigmentation that creates dramatic definition.
One key advantage of the formula is its buildability. As multiple reviewers noted, the mascara allows for several coats to be applied in succession, especially when done quickly before the formula has a chance to dry between applications. This versatility makes it suitable for both subtle daytime looks and more dramatic evening styles.
The Brush: Small but Mighty
In an era where mascara wands have evolved to include silicone bristles, curved shapes, and oversized designs, the Great Lash brush remains refreshingly straightforward. The short-ish spiral brush features stiff, short bristles that may initially seem underwhelming compared to more elaborate modern designs.
However, this simplicity proves to be an advantage in practical application. The compact size allows for precise control, making it easier to reach the inner and outer corners of the eye as well as the lower lashes without smudging. The stiff bristles effectively separate lashes during application, reducing clumping and ensuring even coverage.
Several reviewers specifically praised the wand design, noting that despite its modest appearance, it outperforms the applicators of much more expensive products. One reviewer who had previously worked for Lancôme—a luxury brand known for its mascaras—still preferred the Great Lash wand for its functionality.
That said, some users did criticize the brush as being “too small” or “cheap,” suggesting that preferences for wand size may vary based on individual lash type and application technique. Those with particularly thick or long natural lashes might find the smaller brush less efficient than larger alternatives.
Application Experience: Accessible Excellence
One of Great Lash’s enduring strengths is its user-friendly application process. The combination of the manageable brush size and the balanced formula makes this mascara accessible even to makeup novices. Unlike some high-end mascaras that require specific techniques to achieve optimal results, Great Lash delivers consistent performance with straightforward application.
The mascara applies smoothly without requiring excessive manipulation. It coats lashes evenly, and the smaller brush allows users to “really get at all angles” of the lashes, as one reviewer put it. This precision makes it possible to coat even the smallest lashes and reach between lashes for comprehensive coverage.
The buildable nature of the formula is particularly noteworthy. Multiple reviewers mentioned successfully applying two or more coats “with no dry time in between” to achieve more dramatic results. This versatility makes the product suitable for various occasions and desired intensity levels.
Performance: Everyday Reliability
When evaluating mascara performance, several factors come into play: volume enhancement, length extension, curl maintenance, wear longevity, and resistance to flaking or smudging. Great Lash delivers solid performance across these metrics, though with some limitations worth noting.
Volume and Length
Great Lash provides moderate volume and length enhancement with initial application. While it may not deliver the dramatic, falsies-like effect of some specialty volumizing mascaras, it creates noticeable definition and enhancement. Multiple coats can significantly build volume, with several reviewers reporting being asked if they were wearing false lashes when wearing multiple layers of Great Lash.
One reviewer specifically mentioned, “I do not use false eyelashes but I am asked all the time if I do,” after describing their technique of applying two coats following an eyelash curler. This suggests that with proper application techniques, Great Lash can achieve impressive volumizing results.
Curl Maintenance
Curl retention appears to be a mixed experience with Great Lash. Some users report excellent curl maintenance, particularly when used in conjunction with an eyelash curler. One Spanish-speaking reviewer noted that they “never needed to curl my eyelashes, the mascara does its job alone.”
However, another critic mentioned that if you don’t have naturally curled lashes, this mascara might not maintain an artificially created curl well. This suggests that curl performance may depend significantly on individual lash type and whether you have naturally upturned lashes.
Longevity and Wear
As a non-waterproof formula, Great Lash has natural limitations in terms of wear longevity. Several reviewers noted that it is not suitable for situations involving tears or outdoor activities where sweat might be a factor. One reviewer humorously warned, “Not waterproof. So don’t cry or do yard work.”
Under normal conditions, however, the mascara appears to have decent staying power. Multiple reviews described it as “rarely flakes” and having good longevity through a standard day. This makes it an excellent choice for regular daily wear in controlled environments like office settings or indoor social events.
Smudging and Flaking
Experiences with smudging and flaking varied among reviewers. Many long-term users reported minimal issues with flaking, with one specifically stating it “rarely flakes.” However, a few negative reviews mentioned smudging problems, with one senior user expressing frustration about having to “clean off black smudged and/or clumped mascara.”
These varied experiences may reflect differences in skin type (oily eyelids may experience more smudging), application technique, or possibly inconsistencies between product batches.
Removal Process: Gentle but Effective
One significant advantage of the washable formula is its easy removal process. Unlike waterproof mascaras that often require dedicated eye makeup removers and vigorous rubbing that can stress the delicate eye area, Great Lash can be removed with standard facial cleansing methods.
Multiple reviewers praised the removal process, with one noting it “washes off with simple facial cleanser too” and another mentioning it “removes easily with micellar water then a quick wash with Baby shampoo.”
However, this experience wasn’t universal. Two reviewers reported difficulty with removal, with one stating that “even a light coat of this mascara is very difficult to remove” and requiring significant scrubbing. This discrepancy might be due to individual skin chemistry, the specific removal products used, or possibly variations in product batches.
Eye Sensitivity and Comfort
For those with sensitive eyes, mascara selection can be particularly challenging. Great Lash received mixed reviews in this category. Several reviewers with self-described sensitive eyes praised the formula for being gentle and non-irritating. One stated, “I have sensitive eyes and have tried many other mascaras, but I always come back to this one because it doesn’t irritate my eyes.”
Another noted that the mascara is “almost fragrance free,” which can be beneficial for those sensitive to scented products. A long-term user mentioned, “My eyes are sensitive and tear easily. This works for both top and bottom lashes.”
However, some users reported significant adverse reactions. One strongly cautioned against purchase, reporting “significant irritation to both of my eyes” with “swollen” upper eyelids and burning, red, sensitive eye areas. Another simply stated, “I love the mascara but I think I’m allergic to it. My eyes turn red and very dry.”
These contrasting experiences highlight the highly individual nature of sensitivity reactions. What works perfectly for one person may cause problems for another, depending on specific sensitivities and allergies.
Ingredient Considerations
While most reviews focused on performance rather than formulation, one environmentally-conscious reviewer raised concerns about the ingredient list. They reported being “dismayed to see several toxic chemicals, including propylene glycol and 2 kinds of parabens-among several others.”
This observation reflects growing consumer awareness and concern about cosmetic ingredients. It’s worth noting that propylene glycol and parabens are FDA-approved for cosmetic use, though some consumers prefer to avoid them due to personal preference or concerns about potential long-term effects.
For those prioritizing “clean” or natural formulations, this traditional mascara formula may not align with their preferences. However, for many consumers, the proven performance and reliability of the formula outweigh these considerations.
Value Proposition: Unbeatable Economics
Perhaps the most consistently praised aspect of Great Lash is its exceptional value. Numerous reviewers emphasized the impressive performance-to-price ratio, with comments like “best bang for your buck,” “great mascara, great price,” and “beats top brand product.”
Several reviewers specifically compared Great Lash favorably to much more expensive alternatives. One former Lancôme employee stated, “No need to spend $25 plus for designer brand mascara when Maybelline has you covered for under $5 a tube.” Another reviewer declared it “BETTER than the $50.00 ones that I have used FOR SURE!”
The two-pack offering enhances this value proposition further, effectively reducing the per-unit cost. Multiple reviewers mentioned the economic advantage of the two-pack, with one noting it was “cheaper than the store.”
Consistency and Quality Control
While most reviews reflected positive experiences, some negative feedback centered around consistency and freshness issues. A few reviewers reported receiving products that appeared to be old or dried out, with one stating they “got like one or two uses out of each tube.”
Another mentioned uncertainty about freshness and suboptimal packaging during delivery. These comments suggest some potential quality control or supply chain issues, though they represented a minority of the overall feedback.
The “Return Factor”: Loyalty Speaks Volumes
Perhaps the most telling indicator of Great Lash’s effectiveness is the remarkable loyalty it inspires. Multiple reviewers described returning to this mascara after trying other options, including high-end alternatives. Comments like “I’ve tried them all and I keep coming back to this basic mascara” and “Every time I think it’s time to expand my horizons and try a fancier mascara, I always wind up going back to this one” appeared repeatedly.
The longevity of this loyalty is equally impressive. Users reported relationships with the product spanning decades, with comments like “I have been using this mascara for 30+ years,” “Used it well into my 20s,” and “Have been using this mascara since high school.”
This “return factor”—the tendency of consumers to return to Great Lash despite trying alternatives—speaks volumes about its reliable performance and enduring appeal.
Professional Endorsement
Beyond consumer loyalty, Great Lash has also earned professional recognition in the beauty industry. One reviewer noted that it is the “hallmark mascara that modeling agencies have as the go-to for beauty!”
This professional endorsement aligns with the product’s reputation in the beauty industry, where it has been a makeup artist staple for decades. The reliable performance, accessible price point, and consistent results make it a practical choice for professional applications.
Conclusion: An Enduring Beauty Essential
After thoroughly analyzing user experiences with Maybelline New York Great Lash Washable Mascara, it’s clear why this product has maintained its iconic status for decades. While it may not incorporate the latest innovations in mascara technology or boast exotic ingredients, it delivers consistent, reliable performance at an unbeatable price point.
The mascara’s strengths lie in its versatility, user-friendly application, buildable formula, and exceptional value. It provides a solid foundation for everyday lash enhancement that can be built up for more dramatic looks when desired. The easy removal process adds to its practicality for daily use.
However, potential drawbacks include limited water resistance, possible sensitivity reactions for some users, and the relatively basic formulation compared to newer specialty mascaras.
Great Lash isn’t trying to be the most innovative or luxurious mascara on the market. Instead, it excels at being exactly what it promises: a reliable, affordable, accessible mascara that simply works. As one reviewer succinctly put it, “It’s a classic for a reason.”
For beauty enthusiasts seeking dramatic, falsies-like effects or specialized benefits like lash growth, more targeted high-end products might better serve their specific needs. But for those seeking a versatile, dependable mascara that delivers consistent results without breaking the bank, Maybelline New York Great Lash Washable Mascara continues to earn its place as a beauty essential.
The fact that it continues to inspire such loyalty in an industry driven by novelty and innovation is perhaps the strongest testament to its enduring quality. As beauty trends come and go, Great Lash remains—always recognizable in its pink and green packaging, always ready to deliver on its promises.
Rating: 4.5/5 stars – A true beauty classic that continues to outperform many products at several times its price point.
