In today’s beauty world, longevity has become one of the most sought-after qualities in lipstick. We no longer want to constantly check and reapply our lip color after every meal, drink, or conversation. Maybelline New York, a brand renowned for its affordable yet quality cosmetics, introduced the SuperStay Matte Ink Liquid Lipstick line with promises of exceptional wear time. In this review, I’ll analyze the Individualist shade from the Spiced Edition collection, a popular red that has garnered significant attention, based on the experiences of numerous users.
Product Specifications
- Product Name: Maybelline New York SuperStay Matte Ink Liquid Lipstick
- Collection: Spiced Edition
- Shade: Individualist
- Volume: 0.17 Ounce
- Finish: Matte
- Product Type: Liquid Lipstick
Color Analysis
Individualist is a vibrant, bright, and attention-grabbing red shade. From user feedback, it appears to be a true red that doesn’t lean pink or purple, creating a classic yet modern look. Some users describe it as the “perfect red,” while others note that it has slight orange undertones when applied.
Interestingly, despite being the same shade, the color can appear slightly different on different skin tones and lips. Some users with fair skin mention that the shade leans more orange on them, while others with different skin tones find it to be a pure red.
“Gorgeous matte red with staying power. Does not lean toward pink or purple.”
“I love reds. This one looked great in the tube. But it has too much orange in it for pasty white girls. LOL”
“Its def a long lasting (pic shows all day wear) so its a TAD drying, tacky at first but once its completely dry, does not smudge, smear, nothing lol its like you’re actually wearing nothing! This is my absolute favorite red, very vibrant and would buy again!!”
It seems that Individualist is an excellent choice for those who love a bright, standout, classic red. However, if you have very fair skin and dislike orange-leaning reds, you might want to consider a different red shade in the collection.
Longevity – The Product’s Standout Feature
Longevity is the most emphasized feature of the SuperStay Matte Ink line, and based on user feedback, Maybelline has not disappointed consumers. The vast majority of users highly praise the staying power of this product.
Wear Time
Many users report that the lipstick can last from 12 hours to even 24 hours without the need for reapplication:
“My stepmother had this on for 14 hours and I never saw her touch it up once – magic? Nope, it was this stuff.”
“I’ve been using these for a few years now. Once on, it will stay put! I’ve had it remain on my lips for up to 2 days!”
“This product is AMAZING! The first 2 pics are right after application and the 3rd is about 20 hours later! I will definitely be purchasing a couple more shades!”
Some users even share that the lipstick remains intact after:
- Eating greasy food
- Drinking lots of water and soda
- Wearing masks
- Showering
- Sleeping overnight
Transfer-Proof Quality
The transfer-proof quality is also a major advantage of this product. Many users report that the lipstick doesn’t transfer onto glasses, cups, masks, or even teeth:
“Totally smudge-proof! This was after washing my face, a shower, drying my face. I then drank a bottle of water and a can of pop! I wiped my face and kissed my hand to see if anything would transfer and it DIDN’T!!”
“I wanted a lip stain that didn’t smudge on glasses or my mask and this delivers! It didn’t get crusty and stayed on literally all day with no transfer!!”
“The color stays true for a very long time, without staining your teeth or smudging”
Durability in Special Situations
A noteworthy point is that many users have tested the product in special situations, and the lipstick still maintained its color:
“I wore this on my birthday at an arcade/go kart track and we were there for hours running around and playing games and even through the go karts and eating loaded queso fries, I never had to touch it up!”
“I worn it in a Christmas play. It last through 2 shows on that Saturday without touching up”
“This Lipstick is my go to for Theatre. I can put this on and make it through a whole show with no touch ups.”
However, there are also a few negative feedbacks about the longevity:
“This color faded too soon. It did not last at all.”
“Not a fan. I had high hopes for this stuff but it doesnt stay on AT ALL. If you’re looking for something that will stay on when you take a drink, eat, etc., this isnt it.”
These contrasting reviews could be due to various factors, including improper usage, differences in natural lip moisture, or possibly receiving old or counterfeit products.
Application Process and Feel
Initial Sensation
Most users note that when first applied to the lips, the lipstick has a slightly sticky feel:
“The application process includes a sticky phase and then it is matte and the sticky feeling goes away.”
“It’s a tad sticky when you first put it on, but once it dries, it’s fabulous.”
“Its def a long lasting (pic shows all day wear) so its a TAD drying, tacky at first but once its completely dry, does not smudge, smear, nothing lol its like you’re actually wearing nothing!”
Drying Time
The lipstick needs some time to dry completely, usually between 5-15 minutes. This is important to note to avoid smudging before it’s fully set:
“Works best if you put it on and avoid eating or drinking anything for 15-30 min. Then it’ll still be on the next day if you don’t make an effort to intentionally remove it!”
“It will take a few minutes before it completely dries. Once it does, it remains, doesn’t feather, doesn’t smear…”
“If you let it dry for a few minutes before putting on a mask it won’t rub off on the mask at all.”
Sensation After Drying
Once dry, most users report that the lipstick no longer feels sticky, and some even say it feels like wearing nothing:
“Once its completely dry, does not smudge, smear, nothing lol its like you’re actually wearing nothing!”
However, some users also mention that the lipstick can be slightly drying after extended wear:
“It is a sticky/tacky feeling at first and just a little bit drying but I don’t mind that considering the intensity and long lastingness.”
“It is very bright and lasts long however the moisture part sucks def. need a cream or chapstick on beforehand or afterwards”
Finish Effect
Despite being called “Matte Ink,” some users note that the finish isn’t as matte as expected:
“I took away a star because although it says it’s a matte, it has a glossy shine to it. That’s not matte.”
“Tem uma cor perfeita. Mas a consistência é um pouco ruim, fica uns 10 minutos parecendo um gloss e depois fica com a aparência de batom cremoso e não Matte.” (It has a perfect color. But the consistency is a bit poor, it looks like a gloss for about 10 minutes and then looks like a creamy lipstick and not Matte.)
Removal Methods
A notable point is that due to its high longevity, removal also requires special methods. Many users recommend using oil or dedicated makeup removers:
“It is NOT a stain. It will come off. I use Vaseline to take it off … then wash my face.”
“Be warned, that means it will stay put through a shower and sleeping overnight and still be there the next day. You need the remover (sold separately) or some kind of oil to get it off without scrubbing your lips off.”
“My fav lip gloss. Matte and stays forever. Only comes off with greasy food. I use olive oil to remove it and then wash my face.”
“This product is AMAZING! […] Came right off with coconut oil! Wow!”
Pros and Cons
Pros
- Exceptional Longevity: Can last from 12-24 hours without the need for reapplication.
- Transfer-Proof: Doesn’t transfer onto glasses, cups, masks, or teeth.
- Vibrant, Vivid Color: Especially with the Individualist shade, a beautiful and standout bright red.
- Well-Designed Applicator: Many users appreciate the applicator design, making application easy and precise.
“Applicator is perfect 😍”
“very nice red, don’t cake up. applicator is very soft and glides on welll. I will surely buy again.”
- Affordable Price: Many users consider this a good value product compared to its performance.
“I wish I would’ve tried this product before spending so much money on other products a lot more expensive and don’t last as long”
“The price excellent the product amazing it stays on it doesn’t dry your lips it’s an amazing product for a good price”
Cons
- Drying Effect: Some users report a drying sensation after extended wear.
“I love it BUT…. I have dry skin and that’s including my lips of course. Therefore a matte finish doesn’t keep them moisturized. After an hour my lips look cracked and dry. BUT I do LOVE this product!!!! It stays on for hours. I moisturize them with chapstick.”
- Peeling/Flaking: Some users experience peeling or flaking after several hours of wear.
“By the end of the night, it starts to cake up and peel. I don’t like that.”
“It looks nice for about an hour. Then it looks crusty. Kinda gross. : (“
“This is the worst lipstick EVER! It crumbles so bad.. the only good thing is the color..it’s a beautiful red color but that’s it! It looks so bad..I don’t know if I received an old tube but I absolutely hate it!”
- Difficult to Remove: Due to its high longevity, removal requires special products or oil.
- Long Drying Time: Needs to wait 5-15 minutes for the lipstick to dry completely.
“the only bad thing I found is that it takes a long time to dry on the lip, but after it dries it is very beautiful.”
- Color May Not Match Expectations: Some users note that the actual color differs from the advertised images.
“Not true to the picture color”
“The color I got was not what it showed in the test photo. It is more orange then red.”
Comparison with Other Products
Some users have compared Maybelline SuperStay Matte Ink with other products on the market:
“I bought so many in quotes long lasting lipsticks that lasted perhaps 2 hours. This one lasts all day and all evening”
“This stuff is amazing. It lasts FOREVER it seems. I bought another brand and this by far is the best ever for a liquid stick!!”
“I’m not crazy about the applicator tip. CG Outlast has a better tip. This one was a little difficult to maneuver. Application was smooth.”
One user also compared it with a lesser-known brand:
“My cousin has a line called Mocca Cosmetics and she sells lipstays. They last all day and never cake or peel. I only tried this one because I ran out of my favorite red (Ms Stiletto) by Mocca and this one is much cheaper. I will purchase more from Maybelline but I will also stick to what I know. […] Moral of the story: Just because it’s cheaper and a big brand name, doesn’t mean it’s better!”
User Tips
Based on the experiences of many users, here are some tips to get the most out of Maybelline SuperStay Matte Ink:
- Prep Lips Before Application: Ensure lips are clean and dry. Some users suggest applying lip balm beforehand and blotting before applying the color.
- Apply Carefully and Precisely: Due to its high longevity, application needs to be done carefully to avoid smudging outside the lip line.
“I am careful and precise in my application.”
“Be careful when applying though. Will not come off of skin or lips easily if you misapply”
- Wait for Complete Drying: Wait at least 5-15 minutes for the lipstick to dry completely before eating, drinking, or wearing a mask.
“Works best if you put it on and avoid eating or drinking anything for 15-30 min.”
- Use Oil for Removal: Use oil (olive oil, coconut oil) or dedicated makeup remover to remove the lipstick.
“I use olive oil to remove it and then wash my face.”
“Came right off with coconut oil!”
- Moisturize Lips After Use: As the lipstick can be drying, moisturize lips after removal.
Overall Assessment
Based on user feedback, Maybelline New York SuperStay Matte Ink Liquid Lipstick, especially in the Individualist shade, is a good quality product at an affordable price. The most outstanding feature of the product is its exceptional longevity, which can last all day without reapplication, and its transfer-proof quality.
However, the product also has some drawbacks such as a slightly drying effect, a long drying time, and difficulty in removal. But with its affordable price and outstanding longevity, it remains an excellent choice for those who need a vibrant red lipstick that lasts all day.
Who Should Use This Product?
- People who need a lipstick that lasts all day without reapplication
- Those who love vibrant, standout red shades
- People who regularly wear masks
- Those in the entertainment or performance industry
- People who don’t want lipstick to transfer onto glasses, cups, or teeth
Who Should Avoid This Product?
- People with dry, chapped lips
- Those who dislike the sticky sensation when first applying lipstick
- People who don’t have time to wait for the lipstick to dry
- Those who prefer a completely matte finish
- People who don’t want to use oil or dedicated makeup remover to remove lipstick
Conclusion
Maybelline New York SuperStay Matte Ink Liquid Lipstick, Spiced Edition, Individualist is a good quality product with outstanding longevity. With its affordable price, it’s an excellent choice for those who need a vibrant red lipstick that lasts all day.
However, to get the best experience with the product, users should note the following:
- Apply the lipstick carefully and precisely
- Wait for the lipstick to dry completely before eating or drinking
- Use oil or dedicated makeup remover to remove the lipstick
- Moisturize lips regularly to avoid dryness
With these notes in mind, Maybelline SuperStay Matte Ink Liquid Lipstick will be a reliable companion for your lips on all occasions, from office to parties, from dates to performances.
This review is based on feedback from real users, aiming to provide an objective and comprehensive view of Maybelline New York SuperStay Matte Ink Liquid Lipstick, Spiced Edition, Individualist.
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